Beatriz Patiño Alves


Birth Date: 30th December 1969
Telephone: 915319409 - 607167396
Correo electrónico: 
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Correo electrónico: 
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 Curriculum

She took a doctor’s degree in Commercial Law (Complutense University of Madrid, 2005) with the thesis “La Autorregulación Publicitaria. Especial referencia al Derecho español”, directed by Carlos Lema Devesa.
1995-1996: MA in Foreign Trade Management in the Faculty of Economics and Business Administration (University of Santiago de Compostela) with a six-month practice period in Wales (England).
1990-1995: Degree in Law at the University of Santiago de Compostela.
In 2007 she began to work as a Professor of the Advertising Law at Oberta University of Catalonia (Degree in Public Relations and Advertising). Since 2004, she has been a Professor of Advertising Law at the Villanueva University Centre, attached to the Complutense University of Madrid (Degree in Public Relations and Advertising).
1996–2004: Professor at CEES-UEM European University.
1993-1995: Teacher in ACOTES (Santiago de Compostela).

 Work & Activities

LABOUR EXPERIENCE: 2004–2007: Associate lawyer to Patiño & Partners, specialized in patent rights, advertising law, competition law and telecommunication law.
2003-2004: She worked for ‘Estudio Jurídico Lema’, coordinating the Information Exchange Centre for the project of out of court ruling related to conflicts in Consumption Matters.
1998–2004: Associate lawyer at ‘Estudio Jurídico Zambade y asociados”. She developed management activities and legal advice for brands and firms: constitution, liquidation, merger, purchase…
1994–1996: Associate lawyer at ‘Bufete Barreiro-Viveiro’. She developed management activities and legal advice for brands and firms: constitution, liquidation, merger, purchase…
1991-1994: Editor in El Correo Gallego and responsible for the culture section. She developed the contents of the double cultural page of the weekend edition.
COLLABORATIONS: 1998–2005: “Marco Jurídico de la Publicidad”, seminar within the MA in Communication Management (CESMA-Business School).
“Publicidad Comercial”, module in the MA in Business Legal Advice (Comillas Pontifical University – Madrid).
“Publicidad Comercial”, module in the MA in Telecommunication Law, organized by Carlos III University.
“Regulación del comercio electrónico”, module in the MA in Foreign Trade Management, organized by the Faculty of Economics and Business Administration (University of Santiago de Compostela).
1999–2002: “Contratación electrónica”, module in the MA in the Internet Legal Regulation, CEES-UEM University.
“Escuela de Práctica Jurídica”, seminar celebrated in the Faculty of Legal Sciences and Administration, CEES-UEM University.
“Regulación Jurídica de la Publicidad y Nombres de Dominio en Internet” and “Regulación Europea de la Marca”, seminars in the MA in Foreign Trade Management (Faculty of Economics and Business Administration – University of Santiago de Compostela).
She has given the following lectures: 2007: ‘El menor como protagonista y destinatario de la publicidad’ (‘Jornadas de Consumo 2007’, AUSBANC, Madrid).
‘La publicidad comparativa como una estrategia empresarial’, (‘Jornadas de Consumo 2007, AUSBANC, Alicante).
2006: ‘El tratamiento de la infancia en la publicidad’, (Consellería de Educación e Ordenación Universitaria).
2005: ‘La incidencia de la publicidad en los trastornos alimentarios’ (Consellería de Educación e Ordenación Universitaria).
2004: ‘La imagen de la mujer en la publicidad’, organized by Villaviciosa de Odón City Council.
2003: ‘El Arbitraje Europeo’, organized by the ‘Consejería de Protección al Consumidor’ (Madrid).
-‘Las Condiciones Generales de la Contratación en sectores específicos: contratos bancarios, seguros y comercio electrónico’, seiminar organized by the National Institute of Consumption.
2002: ‘Comunicaciones comerciales vía electrónica’, in the ‘III Jornadas sobre Derecho del Comercio Electrónico’, organized by Carlos III University (Madrid).
-‘La Regulación de la Publicidad en Televisión’, in the MA in Integral Communication (Complutense University in Madrid).
1998: ‘La Regulación Europea de la Publicidad’, in the MA in Foreign Trade Management (University of Santiago de Compostela).
-‘La Problemática de la Publicidad en la Empresa: su regulación jurídica’, in ‘Jornadas de Derecho Comunitario de la Competencia’ (Institute of European Studies and Human Rights - CEES-UEM University).
-‘Derecho Comunitario de la competencia: la publicidad engañosa’, in ‘Jornadas de Derecho Comunitario de la Competencia’ (Institute of European Studies and Human Rights - CEES-UEM University).
She has published the monograph “La Autorregulación Publicitaria, especial referencia al sistema español” (Editorial Bosch, S.A.) and has been writing legal articles, comments and reviews for books since 1997.
COURSES AND SEMINARS: 2002. ‘La nueva Ley de Marcas’, conference organized by IURISGAMA.
1999. ‘Contratación electrónica, privacidad e Internet’, Spanish Open University (Mérida).
1998. ‘La especialización del órgano judicial en las cuestiones litigiosas sobre la propiedad industrial’, international symposium organized by ANDEMA and the Industrial Ethics Institute (Madrid).
1998. ‘Medidas cautelares en materia de Propiedad Industrial’, seminar organized by the Complutense University of Madrid.
1997. ‘Las nuevas técnicas de comunicación comercial’, conferences in the Association of Advertising Self-control.
1997. ‘La Resolución de controversias en la Publicidad. Procedimientos Legales. La alternativa del Autocontrol Publicitario’, seminar organized by the Association of Advertising Self-control (Madrid).
1996. ‘¿Están las marcas protegidas en España?’, lecture organized by the Association of Advertising Self-control and the ‘Chambre Francaise de Commerce et D´Industrie’ (Madrid).

 Other Interesting Aspects

OTHER ACTIVITIES: English: spoken and written (high level). Portuguese: spoken and written (high level). Galician: bilingual. She loves reading, cinema, music, sports and travelling.