He took a degree in Psychology at Santiago de Compostela University and got an Advanced Studies diploma in the Faculty of Economical Sciences in A Coruña. He attended several courses on market theory, advertising, communication and new technologies applied to press and worked as an advertising advisor, commercial promoter (La Voz de Galicia), advertising manager in the newspaper La Región - Diario Atlántico and managing director in the firm ‘Imagen Press-Noticias, 24 Diarios’. Nowadays, he is the manager director of Galicia Media. This firm includes advertising, communication, design, translation (Anosar Translations) and edition (Read-Laverde Publications), as well as Canle de Comunicación advertising agency.
He wrote several books related to Psychology and water sports and participated in the project Mesa de turismo náutico. Informe de situación e inventario de datos. He is a member of the Image and Corporative Communication Commission of the Consello Galego de Cultura.
He is the editor of ‘Espacio Submarino’, a magazine about diving.