Juan Manuel Roca Rodríguez

Birth Date: 1st january 1978
Birth Place: Lugo
Correo electrónico: 
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Academic formation and achievments:
Preparing GMAT and TOEFL exams to apply for an MBA or Executive MBA.
Superior Program in Analysis and Measurement of Intangibles, organized by the IAI (Institute of Analysis of Intangibles).
Ph.D. in Communication (cum laude by unanimity) from the University of Navarre (2005), thesis “Competitive Advantages and Brand Value in the Spanish Sports Press Market: the newspaper MARCA´s case (1984-2004)”.
Superior Program in Strategic Brand Management, ESADE Business School (2004).
Program in Corporative Communication Management: Relations with Stakeholders, from ESADE Business School (2003).
Master’s Degree in Media Management, University of Navarre-IESE (2002).
BA in Communication (Journalism), University of Navarre (2000).
Fellowship in the Departments of Projects in Journalism and Public Communication, University of Navarre (1997-2000).
1st Prize in the national competition "Journalism and Internet" of FUNDESO Foundation (1999).
Collaborator in the doctoral thesis of Laura Ruiz de Galarreta "The Role of Journalists in the Media Coverage of the Electoral Processes of the Democracy in Spain”
Project of investigation "The Nocturnal Sports Radio Programs in Spain”.

 Work & Activities

Academic Career:
Professor of Media Management at the University of Nebrija (2008-2009).
Visiting Professor of Communication Affairs at INSEAD Business School (2008-2009).
Professor of Journalistic Writing and Newspaper Editing at Centro Villanueva, University Complutense (2006-2007 and 2007-2008).
Visiting Professor of Corporate Reputation and Communication, University of Comillas -ICADE (2006-2007 and 2007-2008).
Professor of Journalistic Writing and Newspaper Editing and Media Management Professor, University of Navarre (2002-2003 and 2003-2004).
Professor of Advanced Newspaper Editing, University of José Simeón Cañas (UCA), San Salvador (2000-2001).
Profesional career and experience:
October 2008- ongoing: Freelance, collaborating with, among others, BusinessWeek and Capital magazine in business education and management features, as well as communication, reputation and marketing consultant, and expert on management issues for the social online network KnowSquare (www.knowsquare.es), a Spanish C-Level private social network.
September 2006- ongoing: Collaborator and advisor in the monthly magazine on corporate social responsibility (CSR) Compromiso empresarial.
October 2005-October 2008: Editor of the Management and Business Education section and editor of the monthly supplement Gestión pública of La Gaceta de los Negocios.
Member of the jury administering the Flexible Firm National Prize (2006-2008).
March-September 2005: Corporate Director of the online and digital division of Grupo Correo Gallego.  Coordinator of the corporative development project of an online department in El Correo Gallego.
Person in charge of corporative communication in El Correo Gallego.
November 2004-January 2005: Writing articles for La Gaceta de los Negocios.
Summer 2003-2004: Critic of books on management for La Gaceta de los Negocios.
January 2003-July 2004:  Editor in Chief of the monthly magazine Nuestro Tiempo. 
April-September 2002: Promoter of the Madrid delegation of La voz de Galicia.
Head of Marketing Department of the Madrid Delegation.
Journalist for La voz de Galicia in Madrid.
2000-2002: Columnist of the first online Central American paper: www.elfaro.net.
2000-2001: Editor of the Sports section of the daily newspaper La Prensa Gráfica in El Salvador
(covering of the earthquake in El Salvador in 2001 and covering the Copa de Naciones de Centroamérica of 2001 in Honduras).
Associate editor of La Prensa Gráfica.
January - July 2001: Editor of the sports weekly La Tribuna, published by La  Prensa Gráfica in collaboration with MARCA.
November 2000-March 2001: Advisory member of the Executive Committee of the El Salvador Football Federation (FEDEFUT).
Communication director of the FEDEFUT.
January-July 2001: Assistant of the Communication´s Department of Telefónica in El Salvador and PR Advisor for Telefónica in Central America.
2000-2001: Sports commentator for Radio Cuscatlán (El Salvador) and Fox Sports (Mexico and Argentina).
Summers from 1997 to 2000: Internship in La voz de Galicia (local section and sports section), Onda Cero-Radio Voz, Cadena 100 (Lugo) and editor of the monthly university paper Peldaño 103.


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